22 | TRAVEL PROCUREMENT | MAY 2016 www.businesstravelnews.com/procurement
The Rise of Private Jets
Four U.S. booking engines, three suppliers & the inroads
they’re making into corporate managed travel
Boosted by mobile tech and de- mand in secondary markets, private jet suppliers now offer a
variety of service levels, booking styles
and corporate agreements.
This booking engine provides operators
a network and technology platform. It
does not add every possible aircraft but
rather handpicks “the highest-quality
operators focused on safety and customer
service,” according to founder and CEO
Dave Benjamin. Primarily for the United
States, its aircraft reach worldwide.
How it works: Customers search, view
options, book and pay online in moments.
Fleet: Aircraft range from turboprops
to heavy jets like the Gulfstream V.
Traffic: “We hope to continue growing
as fast as we can handle in 2016,” according to Benjamin.
Pricing: No membership fees, annual
fees or commitments. Operators determine rates, and JetInsight technology
calculates cost as requests are received.
“As we grow the network, we are able
to route aircraft more efficiently, and we
expect prices to decrease significantly.”
Corporate travel penetration: A slight
majority of business is corporate. JetInsight has had “initial conversations”
with corporate travel buyers but is
working to “deliver the right experience
for them from the start.”
Distribution: It is looking into travel
management company collaborations.
The mobile-based jet supplier aims to
“make flying private something accessible to the masses, not just a privileged
1 percent,” said CEO Sergey Petrossov.
How it works: Via the app, passengers
charter entire aircraft, space on sched-
uled flights or space on flights assem-
bled from pooled demand. They often
fly within six hours of booking.
Fleet: More than 800 carrier partners
around the world.
Traffic: More than 300,000 have down-loaded the app, a monthly growth rate
of 15 to 20 percent since its March
Pricing: A $3,000 initiation fee,
plus $9,000 annually. Memberships
include free flights on one-way JetDeals
flights, as well as free seats on regularly
scheduled shuttles including Dallas-Houston, New York City-Chicago,
New York City-Los Angeles and Los
Angeles-San Francisco. Nonmembers
can book these at discounted rates.
Additional membership amenities include wholesale charter pricing and a
luxury concierge service.
The on-demand operator flies super
medium, ultra-long-range, large-cabin
planes, according to CEO Bill Papariella.
How it works: A significant volume is
booked by phone, though digital delivery,
including via JetSmarter, is growing.
Fleet: The fleet—50 jets based in Tokyo,
Hong Kong and the United States’
West Coast, Northeast and Southeast—
has grown 38 percent annually.
Traffic: Flight hours booked have grown
between 32 percent and 35 percent each
year, and Jet Edge would like to push
that up to 50 percent. “We’re selling 60
percent to capacity, and we probably
could have 80 percent,” Papariella said.
Pricing: Based on market rates and varies
depending on aircraft type and age.
Corporate travel penetration: Fifteen
sales executives manage a 50/50 mix of
business and leisure. Jet Edge is working
on “making ourselves more known” to
corporate travel managers.
Distribution: It’s pursuing TMCs as part of
its business-optimization efforts this year.
The regional network operates scheduled
flights between markets that have
corporate demand but few nonstop
options, such as Indianapolis, Milwaukee,
Pittsburgh and Hartford, Conn.
How it works: It operates out of main
airports, so the passenger experience
is like a standard airline’s. It participates
in TSA PreCheck to speed up security
for passengers, who can book through
corporate points of sale and through
online travel retailers like Expedia.
3 Private Jet Operators