Cvent’s 245,000-property supplier network offers one of the meetings in- dustry’s deepest sourc- ing pools. This puts the
onus on Cvent to provide the
best search and filter capability
to get to the right property set for
a meeting and enough property
detail for a meeting organizer to
choose the best fit. That’s the goal
of Cvent’s redesigned supplier
network and sourcing tools.
“This launch marks a paradigm
shift in venue sourcing based on
our customers’ holistic interests
and feedback,” said Cvent VP of
marketing Kevin Fliess. “Our technology team has spent thousands
of hours doing field research and
has worked hand-in-hand with our
customers to ensure that the redesign meets the needs of the modern
planner and our supplier partners.”
Cvent worked with clients to
prioritize functionality and intuitive search. Highlights include a
single search field where users enter the city name, airport, address
or neighborhood. The tool search-es for hotel clusters in that city or
neighborhood and displays them
on Google Maps to allow an easy
visual check for location. The tool
also will display hotels with need
dates or hotels that are running
promotions during the organizer’s
desired dates, making it easy for users to find rate opportunities.
City aliases and other enhance-
ments smooth the location search
process, particularly for interna-
tional planners who may be un-
familiar with locations, spellings
and local nuances.
Users who are logged into their
CSN accounts can access the new
Venue List and can start a search
on a mobile device, for example,
then shift to tablet or desktop
at another time and pick up the
search where they left off.
The tool also offers a deeper
reservoir for images and floor
plans, which, according to Cvent,
are among the most important
factors in final venue selection.
Further enhancements on the
supply side include support for
mobile advertising and streamlined venue profiles.
Cvent’s Largest Technology
Investment to Date
Cvent also has introduced Cvent
Flex, which will offer meeting organizers a widget-based website
building tool that minimizes technical requirements and maximizes design options.
In addition to drag-and-drop
widgets, the tool will offer instant
preview to eliminate guesswork in
terms of content placement and
design. The user will have more
comprehensive control over de-
sign elements like typography
choice, borders and backgrounds.
On the information side, the tool
offers expanded format options
for registration that range from a
simple form to several layers of at-
tendee types and profiles. Tool us-
ers also can customize the attendee
registration path according to busi-
ness need or industry best practice.
“With Flex, we saw the opportunity to raise the bar with regard
to what event organizers expect
from their registration solution,”
said senior product management director Brett Fitzgerald. “It
wasn’t easy getting there ... but
the result is a brand-new way to
build, design and manage events
that’s not only intuitive for the
planner but also provides complete control over their event
website, registration process and
all attendee workflows.”
Cvent Flex will roll out to all customers in the next 12 months.
Cvent Rethinks Supplier
Network & Venue Search
BY ELIZABETH WEST
SUPPLY SIDE GETS REVENUE MANAGEMENT SUPPORT
Cvent’s Group Business Intelligence tool will enable hospitality professionals to see real-time
analytics of their group business and that of their competitors. That translates into more
sophisticated revenue management strategies and more targeted RFP responses for groups.
Hoteliers can segment information based on their reporting needs, including specific time
periods, customer segments and locations. A dashboard will allow suppliers to drill down
from overall results to individual RFPs within Cvent’s platform and align responses with the
venue’s business goals. Suppliers can see how their venue is performing relative to their
competitive set on demand generation, response and award behavior. It’s good news for
suppliers but could cause more sourcing complexities for meetings buyers.